Williams Trading Co., CalExotics Partner for Fundraiser

PENNSAUKEN, N.J. — Williams Trading Co. has teamed up with CalExotics for its first-ever fundraising campaign to promote heart health awareness.

"We are focused on sexual health and awareness as a company and the industry as a whole, but it is also very important for us to not forget that our heart health is most important,” said Kelly Szwed, marketing and promotions coordinator for Williams Trading Co.

In February, Williams Trading Co. offered a Go Red Catalog packed with CalExotics’ red items, donating five percent of its proceeds to the “Go Red” campaign, a movement to encourage women to take action to protect their health.

"CalExotics is a woman owned company, so it seemed very befitting that they would team up with us to educate and empower women," Szwed said.

"This is a great idea — something we have believed in for a long, long time," agreed Jackie White, vice president of sales at CalExotics.

"Our plan is to participate every year just as we have each holiday season with our other donation campaigns," said Bob Pyne Jr., VP of Williams Trading Co.

Williams Trading Co. noted that the American Heart Association reports that heart disease is the No. 1 killer of women each year and less than half know what are considered healthy levels for cardiovascular risk factors like blood pressure and cholesterol; and that by ignoring women as a specific group, their awareness of often-preventable diseases suffers.

“This means women just like you — mothers, sisters, friends — are dying at the rate of one per minute because they don't know what we know: heart disease kills,” the company said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced two new vibrators.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Show More