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Topco Sales Releases Cake Plan-o-Gram

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Feb 25, 2011 3:45 PM PST    Text size: 
CHATSWORTH, Calif. — Topco Sales now offers a Cake Plan-o-Gram for brick-and-mortar retailers that would like to offer a full line presentation of the collection.

The Cake Plan-o-Gram consists of a 20" x 35.5" poster that fits easily on end caps or alongside other categories on any slat wall. The decorative poster is glossy, heavy-duty, and boutique-friendly, adding a feminine touch to adult stores.

UPC codes and images indicate where the product sets on the poster so it is easy to restock. This also makes it easy for store employees to order directly from the sign. The Cake poster is easy to install; adhesive and peg hooks hold the poster to the wall with no guesswork or complicated, time-consuming instructions.

"The Cake products look great against the stylized background," said Desiree Duffie, director of marketing and public relations for Topco Sales. “It makes the brand stand out on the retail level and gives stores an easy and creative dressing for their walls or end caps."

In addition to the Cake Plan-o-Gram, Topco Sales is also releasing a similar plan-o-gram for the Asylum line. The Asylum Plan-o-Gram is not yet available for shipment, but distributors can place preorders.

Both plan-o-grams were featured at the January ANME Show in the Topco Sales booth.

Scott Tucker, president and CEO of Topco Sales said, "During the ANME Show we got a lot of positive customer feedback about the Cake Plan-o-gram as well as a similar one we're doing for the Asylum line. They look amazing and we can't wait to see them on display at the retail level."

Both plan-o-grams are available to order in kits. The kit for each includes two posters and two of each product in the respective lines. There is no additional cost for the posters; they are free as long as they are ordered as a complete package in the kit.

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