Noting grim reports on the flower and diamond industry from FloristReview.com and Blue Nile, Sex Toy Dave, CEO of SexToy.com, reports sex toy sales are up across the board this Valentine’s Day, not only for his flagship retail store SexToy.com, but also for his B2B businesses, which include an affiliate program, wholesale and drop shipping services.
“We’ve worked very hard this year to continually improve our site and service, but I think one of the key reasons we’re enjoying success is due to how much more mainstream adult toys have become,” he said. “Ever since the rabbit appeared on ‘Sex and the City’ and with Viagra commercials on every day, the mainstream has warmed to sex toys. Even Trojan Condoms had a hugely successful booth at CES this year.”
Sex Toy Dave said that bottom line economics have a lot to do with the success of SexToy.com and other adult toy retailers, as well. “Delivered flowers and a box of chocolates can cost well north of $50, while a vibrator and bottle of bubble bath cost consumers less than $29.”
“We’re entering a tipping point and I believe sex toys have truly broken out into the mainstream. Sales are improving faster than previously expected,” said Ron Braverman, CEO of sex toy manufacturer Doc Johnson.
SexToy.com is 2011 XBIZ Award winner for Best Retail Site of the Year.