SexToy.com Reports Strong Valentine’s Day Sales

LOS ANGELES — SexToy.com is reporting even stronger than expected sales this Valentine’s Day, while other industries like flowers and diamonds are still struggling due to the sluggish economy, the company said.

Noting grim reports on the flower and diamond industry from FloristReview.com and Blue Nile, Sex Toy Dave, CEO of SexToy.com, reports sex toy sales are up across the board this Valentine’s Day, not only for his flagship retail store SexToy.com, but also for his B2B businesses, which include an affiliate program, wholesale and drop shipping services.

“We’ve worked very hard this year to continually improve our site and service, but I think one of the key reasons we’re enjoying success is due to how much more mainstream adult toys have become,” he said. “Ever since the rabbit appeared on ‘Sex and the City’ and with Viagra commercials on every day, the mainstream has warmed to sex toys. Even Trojan Condoms had a hugely successful booth at CES this year.”

Sex Toy Dave said that bottom line economics have a lot to do with the success of SexToy.com and other adult toy retailers, as well. “Delivered flowers and a box of chocolates can cost well north of $50, while a vibrator and bottle of bubble bath cost consumers less than $29.”

“We’re entering a tipping point and I believe sex toys have truly broken out into the mainstream. Sales are improving faster than previously expected,” said Ron Braverman, CEO of sex toy manufacturer Doc Johnson.

SexToy.com is 2011 XBIZ Award winner for Best Retail Site of the Year.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More