The new version is expected to be up and running within 30 days, Fox President Ross Levinson said, and will target the same 16-34-year-old demographic as the U.S. version.
MySpace is home to the profiles of many adult performers, marketing and advertising executives and industry fans and has grown steadily over the two years since its inception as a popular online spot to congregate and share information.
MySpace features industry talent such as Jenna Jameson, Stormy Daniels, Jenna Haze, Tera Patrick, Alexis Amore and Ashton Moore, and companies like Shane’s World, Red Light District, Smash Pictures and LA Direct Models, to name just a few.
The site reportedly gets more page hits per day than mega sites Google and eBay.
News Corp. purchased MySpace in August of last year as part of a $580 million deal with L.A.-based InterMix Media. At the time, the site claimed 22 million members, which has since spiked to an estimated 50 million registered users.
Levinson estimated that among those users, 1 million are based in the U.K., hence Fox’s plans to launch a British version. Levinson added that the focus of the new site will target the European music industry through a deal with CD:UK, a pop music show for teens that also has an online presence.
Levinson said that News Corp. plans to us its U.K.-based media outlets to promote the new version of MySpace, including spots on Britain’s Sky Television.