Foul Play Not Suspected in Amazing Superstore Fires

PEABODY, Mass. — Although it would appear to be an astonishing coincidence that two adult stores owned by the same company in neighboring towns could each burn down due to accidental causes in the span of a week, the Massachusetts Fire Marshal’s Office told XBiz it believes that is exactly what has happened.

“There is no connection between the fires,” Fire Marshal’s Office spokesperson Jennifer Mieth told XBiz.

Mieth said that fire investigators have determined the cause of the first fire, which started in the middle of the night on Jan. 16 and destroyed an Amazing Superstore in Reading to be electrical problems. The cause of the second fire, which likewise started during the night on Jan. 23 and leveled an Amazing Superstore in Peabody is still under investigation.

She said it could be a matter of days or weeks before investigators reach any conclusions.

While two Amazing stores burning to the ground just miles from each other a week apart is bound to raise suspicions, state Fire Marshal Stephen Coan told the Boston Herald that conspiracy theorists should not let their imaginations run wild.

“I’ve been on this job long enough to know when there are coincidences,” he said.

In both cases, the fires had completely engulfed the stores by the time firefighters arrived on the scene. Crews from neighboring towns had to be called in to help fight the blazes, but Mieth said there was no chance of salvaging the stores, so firefighters concentrated on containing the fires before they destroyed adjoining businesses.

While the Reading fire ripped through an entire strip mall where the store was located, a pool hall and restaurant near the Peabody Amazing store were spared.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

Before U.K. media regulator Ofcom begins enforcing new laws criminalizing certain “extreme” adult content online, it will first hold a consultation in early 2027, and then provide updated guidance for sites and platforms.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Show More