Foul Play Not Suspected in Amazing Superstore Fires

PEABODY, Mass. — Although it would appear to be an astonishing coincidence that two adult stores owned by the same company in neighboring towns could each burn down due to accidental causes in the span of a week, the Massachusetts Fire Marshal’s Office told XBiz it believes that is exactly what has happened.

“There is no connection between the fires,” Fire Marshal’s Office spokesperson Jennifer Mieth told XBiz.

Mieth said that fire investigators have determined the cause of the first fire, which started in the middle of the night on Jan. 16 and destroyed an Amazing Superstore in Reading to be electrical problems. The cause of the second fire, which likewise started during the night on Jan. 23 and leveled an Amazing Superstore in Peabody is still under investigation.

She said it could be a matter of days or weeks before investigators reach any conclusions.

While two Amazing stores burning to the ground just miles from each other a week apart is bound to raise suspicions, state Fire Marshal Stephen Coan told the Boston Herald that conspiracy theorists should not let their imaginations run wild.

“I’ve been on this job long enough to know when there are coincidences,” he said.

In both cases, the fires had completely engulfed the stores by the time firefighters arrived on the scene. Crews from neighboring towns had to be called in to help fight the blazes, but Mieth said there was no chance of salvaging the stores, so firefighters concentrated on containing the fires before they destroyed adjoining businesses.

While the Reading fire ripped through an entire strip mall where the store was located, a pool hall and restaurant near the Peabody Amazing store were spared.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

House of Lords Approves UK Plan to Outlaw 'Choking' Content

The House of Lords, the U.K.’s upper house of Parliament, has agreed to amendments to the pending Crime and Policing Bill that would make depicting “choking” in pornography illegal and designate it a “priority offense” under the Online Safety Act.

Indiana Sues Aylo Over AV, Calls IP Address Blocking 'Insufficient'

Indiana Attorney General Todd Rokita has filed a lawsuit against Aylo, alleging that the company and its affiliates have violated both Indiana’s age verification law and the state’s Deceptive Consumer Sales Act.

House Committee Amends, Advances Federal AV Bill

A U.S. House of Representatives subcommittee voted Thursday to amend the SCREEN Act, which would make site-based age verification of users seeking to access adult content federal law, and to advance the bill for review by the full Committee on Energy and Commerce.

Icon Debuts New 'Expandor' Dildo From Its 'AlienNation' Line

Icon Brands has introduced the inflatable Expandor dildo from its AlienNation collection.

FSC Reveals Results of 2026/2027 Board of Directors Election

The Free Speech Coalition (FSC) has announced the results of its 2026/2027 Board of Directors election.

Orion Debuts 'Vibrating Anal Beads' From 'Anos' Line

Orion Wholesale has introduced the Flexible Anal Beads with Jumping Vibrations from its Anos line.

Liberator Names Lindsay Hargis Manager of Affiliate, Influencer and Strategic Partnerships

Liberator has appointed Lindsay Hargis as its new manager of affiliate, influencer and strategic partnerships.

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

Hankey's Toys Releases 'Roxas Caelum' Dildo

Mr. Hankey's Toys has debuted its Roxas Caelum dildo.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

Show More