Marriott made the announcement in response to questions posed by USA Today, which was seeking to see if it was the unidentified hotel chain referenced in news reports yesterday about media provider LodgeNet.
The reports said that one of LodgeNet's large hotel-chain customers in 2013 would begin to phase out adult content. LodgeNet's two largest customers are Marriott and Hilton.
"It is our practice to keep adult content out of the reach of children and unavailable to any adult who chooses not to view it," Marriott said. "We have strong controls in place that allow guests to block these materials.
"Changing technology and how guests access entertainment has reduced the revenue hotels and their owners derive from in-room movies, including adult content," the hotel chain said.
Marriott said that as a result it is working with in-room entertainment providers and technology vendors to transition to the next generation of in-room entertainment.
"This new platform of Internet-based video-on-demand will facilitate our exit from the traditional hotel video systems that included adult content in the menu selection, and will also provide guests greater choice and control over what they watch across our system," Marriott said. "As we transition to this new platform, adult content will be off the menu for virtually all of our newly built hotels. Over the next few years, this will be the policy across our system."