Electric Lingerie Hires Zach Goode as National Sales Manager

Ariana Rodriguez
Electric Lingerie has added Zach Goode to its team as national sales manager.

Goode bring 13 years of experience in national clothing sales, international trade shows and relationship management. Previously, he was national sales manager at Sik World, a T-shirt company that he helped take from start-up to a multi-million dollar global enterprise, the company said.

"Electric is growing constantly, creating multiple new product lines, and of course manufacturing and distributing Hustler Lingerie,” Electric Lingerie President Elan Rofe said. “With Zach, we have found a consummate professional with over a decade of experience in the industry, who also has the intelligence and enthusiasm to keep up with our blinding pace of development. His demeanor with customers, his ability to push new products, and quite honestly the numbers he has done over the years, all give me great confidence. We're excited to welcome him to the Electric team."

At Electric Lingerie, Goode will handle sales for the company’s eponymous brand, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

“It seems like this was destined to happen,” Goode said. “I've been friends with Elan and Electric Lingerie for years — ever since we first met at the 2003 International Lingerie Show. We've shared trade show booths, they've sponsored my band's tour, and we've always been looking for an opportunity to work together. Since Electric has such a wide range of cutting-edge products, it's the perfect situation for a sales manager — it's really a dream position for me. I couldn't be more excited to take this company to the next level."

Goode was born in New York City and grew up in Provincetown, Mass. In addition to traveling the world selling lingerie, he leads the rock bands, The Secret Seven, Weezer tribute band, Geezer, and also is a professional DJ.

To contact Goode, email sales@electric-lingerie.com.