Electric Lingerie Hires Zach Goode as National Sales Manager

Electric Lingerie has added Zach Goode to its team as national sales manager.

Goode bring 13 years of experience in national clothing sales, international trade shows and relationship management. Previously, he was national sales manager at Sik World, a T-shirt company that he helped take from start-up to a multi-million dollar global enterprise, the company said.

"Electric is growing constantly, creating multiple new product lines, and of course manufacturing and distributing Hustler Lingerie,” Electric Lingerie President Elan Rofe said. “With Zach, we have found a consummate professional with over a decade of experience in the industry, who also has the intelligence and enthusiasm to keep up with our blinding pace of development. His demeanor with customers, his ability to push new products, and quite honestly the numbers he has done over the years, all give me great confidence. We're excited to welcome him to the Electric team."

At Electric Lingerie, Goode will handle sales for the company’s eponymous brand, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

“It seems like this was destined to happen,” Goode said. “I've been friends with Elan and Electric Lingerie for years — ever since we first met at the 2003 International Lingerie Show. We've shared trade show booths, they've sponsored my band's tour, and we've always been looking for an opportunity to work together. Since Electric has such a wide range of cutting-edge products, it's the perfect situation for a sales manager — it's really a dream position for me. I couldn't be more excited to take this company to the next level."

Goode was born in New York City and grew up in Provincetown, Mass. In addition to traveling the world selling lingerie, he leads the rock bands, The Secret Seven, Weezer tribute band, Geezer, and also is a professional DJ.

To contact Goode, email sales@electric-lingerie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Show More