Electric Lingerie Hires Zach Goode as National Sales Manager

Electric Lingerie has added Zach Goode to its team as national sales manager.

Goode bring 13 years of experience in national clothing sales, international trade shows and relationship management. Previously, he was national sales manager at Sik World, a T-shirt company that he helped take from start-up to a multi-million dollar global enterprise, the company said.

"Electric is growing constantly, creating multiple new product lines, and of course manufacturing and distributing Hustler Lingerie,” Electric Lingerie President Elan Rofe said. “With Zach, we have found a consummate professional with over a decade of experience in the industry, who also has the intelligence and enthusiasm to keep up with our blinding pace of development. His demeanor with customers, his ability to push new products, and quite honestly the numbers he has done over the years, all give me great confidence. We're excited to welcome him to the Electric team."

At Electric Lingerie, Goode will handle sales for the company’s eponymous brand, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

“It seems like this was destined to happen,” Goode said. “I've been friends with Elan and Electric Lingerie for years — ever since we first met at the 2003 International Lingerie Show. We've shared trade show booths, they've sponsored my band's tour, and we've always been looking for an opportunity to work together. Since Electric has such a wide range of cutting-edge products, it's the perfect situation for a sales manager — it's really a dream position for me. I couldn't be more excited to take this company to the next level."

Goode was born in New York City and grew up in Provincetown, Mass. In addition to traveling the world selling lingerie, he leads the rock bands, The Secret Seven, Weezer tribute band, Geezer, and also is a professional DJ.

To contact Goode, email sales@electric-lingerie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Show More