Electric Lingerie Hires Zach Goode as National Sales Manager

Electric Lingerie has added Zach Goode to its team as national sales manager.

Goode bring 13 years of experience in national clothing sales, international trade shows and relationship management. Previously, he was national sales manager at Sik World, a T-shirt company that he helped take from start-up to a multi-million dollar global enterprise, the company said.

"Electric is growing constantly, creating multiple new product lines, and of course manufacturing and distributing Hustler Lingerie,” Electric Lingerie President Elan Rofe said. “With Zach, we have found a consummate professional with over a decade of experience in the industry, who also has the intelligence and enthusiasm to keep up with our blinding pace of development. His demeanor with customers, his ability to push new products, and quite honestly the numbers he has done over the years, all give me great confidence. We're excited to welcome him to the Electric team."

At Electric Lingerie, Goode will handle sales for the company’s eponymous brand, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

“It seems like this was destined to happen,” Goode said. “I've been friends with Elan and Electric Lingerie for years — ever since we first met at the 2003 International Lingerie Show. We've shared trade show booths, they've sponsored my band's tour, and we've always been looking for an opportunity to work together. Since Electric has such a wide range of cutting-edge products, it's the perfect situation for a sales manager — it's really a dream position for me. I couldn't be more excited to take this company to the next level."

Goode was born in New York City and grew up in Provincetown, Mass. In addition to traveling the world selling lingerie, he leads the rock bands, The Secret Seven, Weezer tribute band, Geezer, and also is a professional DJ.

To contact Goode, email sales@electric-lingerie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More