Electric Lingerie Hires Zach Goode as National Sales Manager

Electric Lingerie has added Zach Goode to its team as national sales manager.

Goode bring 13 years of experience in national clothing sales, international trade shows and relationship management. Previously, he was national sales manager at Sik World, a T-shirt company that he helped take from start-up to a multi-million dollar global enterprise, the company said.

"Electric is growing constantly, creating multiple new product lines, and of course manufacturing and distributing Hustler Lingerie,” Electric Lingerie President Elan Rofe said. “With Zach, we have found a consummate professional with over a decade of experience in the industry, who also has the intelligence and enthusiasm to keep up with our blinding pace of development. His demeanor with customers, his ability to push new products, and quite honestly the numbers he has done over the years, all give me great confidence. We're excited to welcome him to the Electric team."

At Electric Lingerie, Goode will handle sales for the company’s eponymous brand, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

“It seems like this was destined to happen,” Goode said. “I've been friends with Elan and Electric Lingerie for years — ever since we first met at the 2003 International Lingerie Show. We've shared trade show booths, they've sponsored my band's tour, and we've always been looking for an opportunity to work together. Since Electric has such a wide range of cutting-edge products, it's the perfect situation for a sales manager — it's really a dream position for me. I couldn't be more excited to take this company to the next level."

Goode was born in New York City and grew up in Provincetown, Mass. In addition to traveling the world selling lingerie, he leads the rock bands, The Secret Seven, Weezer tribute band, Geezer, and also is a professional DJ.

To contact Goode, email sales@electric-lingerie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

WSST Partners With OEJ to Launch 'Cristal Collection'

We Sell Sex Toys (WSST) has partnered with Our Erotic Journey (OEJ), adding the Cristal Collection to its curated catalog of pleasure products.

E-Stim Introduces 'The Slider' System

E-Stim Systems has introduced The Slider insertable electrode system.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new chain collars to its Bad Kitty collection of fetish accessories.

Eldorado Releases 2026 Lingerie Catalog

Eldorado Trading Co. has released its 2026 Lingerie Catalog.

Pipedream Names Sunny Winkleman Account Executive

Pipedream Products has appointed Sunny Winkleman as its new account executive.

Nexus Expands 'Ascend' Line

Nexus has expanded its Ascend collection with the new Extreme thrusting and rotating massager.

Blush Expands 'Performance' Line With 3 New Penis Extender Sleeves

Blush has expanded its Performance collection with three new extender sleeves.

Nexus Expands 'Bendz' Collection

Nexus has introduced a collection of anal plugs from its Bendz line.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Tennessee Governor Signs Bill Requiring Warnings on Adult Stores

Governor Bill Lee on Tuesday signed into law a bill requiring adult stores, theaters and other establishments in Tennessee to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Show More