Home > News > AVN Acquires Industry Gossip Board GFY • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

AVN Acquires Industry Gossip Board GFY

AVN Acquires Industry Gossip Board GFY
Get XBIZ News
Jan 11, 2011 4:00 PM PST    Text size: 
CHATSWORTH, Calif. — AVN Media Network's acquisition of GFY, formally known as GoFuckYourself, won't mean big changes for the industry gossip board, according to the company, which has brought in new investors and had a change of ownership.

The announcement of the purchase from ICS Entertainment Inc. comes just one day after the close of Internext, though rumors of the possible acquisition have been swirling for weeks.

AVN, which brought in new company investors almost a year ago, said in its announcement Tuesday that even more changes are coming to the adult entertainment media outlet, but that "it has no plans to alter the basic functionality or character" of GFY.

While AVN founder Paul Fishbein declined to comment to XBIZ on terms of the acquisition, the GFY purchase represents another move by the media outlet to strengthen its brand after the ownership change, which Fishbein substantiated on industry blog LukeIsBack.com in November.

Fishbein, who told XBIZ he'd rather "keep that information close to the vest," referred additional questions to Theo Sapoutzis, chairman of the AVN board of directors.

Sapoutzis, who is traveling from Las Vegas, wasn't immediately available for comment, but in AVN's announcement of the acquisition he said the company plans on "reaffirming AVN’s role as a business innovator," particularly since the company recently purchased Webmaster Access and AdultWhosWho.

According to AVN, GFY's Eric Matis will maintain his “Head Zookeeper” role, which he has had since 2001.

Prior to the acquisition by AVN, Matis was vice president of affiliate programs and industry relations at Playboy, which ran GFY through its ICS division after it was purchased in September 2005 in a multi-package deal that bought out Lensman's ICS for $12 million.

That deal included all ICS properties, including GFY.com, RealityCash, Webmaster Access and CinemaPlay Entertainment Group, a Chatsworth, Calif.-based video distribution outlet.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!