Home > News > AVN Acquires Industry Gossip Board GFY • Bookmark   • Newsletters   • Register Search Options


AVN Acquires Industry Gossip Board GFY

AVN Acquires Industry Gossip Board GFY
Get XBIZ News
Jan 11, 2011 4:00 PM PST    Text size: 
CHATSWORTH, Calif. — AVN Media Network's acquisition of GFY, formally known as GoFuckYourself, won't mean big changes for the industry gossip board, according to the company, which has brought in new investors and had a change of ownership.

The announcement of the purchase from ICS Entertainment Inc. comes just one day after the close of Internext, though rumors of the possible acquisition have been swirling for weeks.

AVN, which brought in new company investors almost a year ago, said in its announcement Tuesday that even more changes are coming to the adult entertainment media outlet, but that "it has no plans to alter the basic functionality or character" of GFY.

While AVN founder Paul Fishbein declined to comment to XBIZ on terms of the acquisition, the GFY purchase represents another move by the media outlet to strengthen its brand after the ownership change, which Fishbein substantiated on industry blog LukeIsBack.com in November.

Fishbein, who told XBIZ he'd rather "keep that information close to the vest," referred additional questions to Theo Sapoutzis, chairman of the AVN board of directors.

Sapoutzis, who is traveling from Las Vegas, wasn't immediately available for comment, but in AVN's announcement of the acquisition he said the company plans on "reaffirming AVN’s role as a business innovator," particularly since the company recently purchased Webmaster Access and AdultWhosWho.

According to AVN, GFY's Eric Matis will maintain his “Head Zookeeper” role, which he has had since 2001.

Prior to the acquisition by AVN, Matis was vice president of affiliate programs and industry relations at Playboy, which ran GFY through its ICS division after it was purchased in September 2005 in a multi-package deal that bought out Lensman's ICS for $12 million.

That deal included all ICS properties, including GFY.com, RealityCash, Webmaster Access and CinemaPlay Entertainment Group, a Chatsworth, Calif.-based video distribution outlet.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport


Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!