Ben Wa to Hide 5 Gift Certificates in XBIZ Awards Show Bags

Ariana Rodriguez
LOS ANGELES — Five lucky attendees of the 2011 XBIZ Awards show will find a $100 gift certificate for Ben Wa products.

The gift certificates will be attached to packages of Ben Wa Balls, which now come in revamped packaging that features instructions.

Ben Wa CEO Dave Gordon said that after undergoing an ownership change, Ben Wa is back with a new line of products to be introduced in 2011.

Ben Wa is exhibiting at the inaugural XBIZ Retail Expo & Conference, a first-of-its-kind trade event for adult retailers on Feb. 9-11 at the Sofitel Hotel in Los Angeles.

“Ben Wa is excited to display at the XBIZ Retail Expo,” Gordon said. “Stop by our booth to check out our new packaging!”

Often called the oldest adult manufacturer in the U.S., Ben Wa has been around since 1942. For sales, call (800) 252-3692.

With an estimated attendance of more than 2,000 industry professionals from all segments of the industry, the XBIZ Awards 2011 will be held at the world-famous Hollywood Palladium in conjunction with the XBIZ Retail Expo on Feb. 9.