The packaging for the Precious Gems collection is as vibrant as the corset it contains, the company said. Its trapezoid-shaped box features an illustration of the garment, and is playfully adorned with red roses and black vines. A holographic, foil logo is stamped into the header.
The company also announced that its My Hot Angel collection is proving to be a hot seller. The 12-piece bedroom costume collection includes Sponge Bath Susie, Maid 2 Please, Teacher’s Pet and other naughty costumes. My Hot Angel is sold in boxes depicting Mandy Lynn, floating in the clouds beneath a halo and above a flower on fire.
Magic Silk also has a new knit underwear collection for men, featuring 11 lounge and underwear garments designed for comfort and style. They are constructed of ultra soft, 100 percent silk fabric and sold in five colors: black, white, red, cobalt and turquoise. The line begins shipping on Jan. 1 for Valentine’s Day.
Magic Silk President Jeff Baker said that his company’s creative packaging has been a huge component of their success.
“Customers demand something special, both in and out of the box, and we always strive to meet their expectations,” Baker said.
Magic Silk now offers 12 distinct packages, and said it plans to “keep it fresh” with creative, new designs for the spring of 2011 and beyond.