Both editions are available at the single DVD price point that according to the company, gives added value to consumers and retailers alike.
“As TitanMen released the very first gay adult film on Blu-ray, the Blu-ray/DVD Combo Pack is the natural evolution,” said Bruce Cam, president of Titan Media.
He added, “We have seen a tremendous adoption rate of the Blu-ray format by the gay consumer. By releasing all our new films in the Blu-ray/DVD Combo Pack we enable fans that don’t own a Blu-ray player to watch the film now on standard DVD and also watch the Blu-ray version in the future. For our current Blu-ray customers this gives them the ability to also watch our films on their other TVs and laptops not yet upgraded to Blu-ray. It’s a win-win for everyone.”
The Blu-ray/DVD Combo Pack contains a two-disk set featuring a full 1080i HD Blu-ray disk and a second DVD disk that allows consumers to view the film on laptops and DVD players, as well as Blu-ray-enabled HDTVs.
TitanMen said this gives retail stores the ability to stock a single SKU that covers both their Blu-ray and their DVD customer’s needs for one single price.
“The Blu-ray/DVD Combo Pack is a huge added value for both stores and consumers,” said Keith Webb, vice president of TitanMen.
Webb noted that for the price of a single DVD consumers get both HD and DVD versions.
“As a Blu-ray consumer myself I love having a second copy of films on DVD so I can watch them on my laptop when I travel, while still having the full HD Blu-ray version to watch on my home theater. I get the best of both worlds at the same price,” Webb said.