Penthouse Faces New Hurdles

NEW YORK, NY – Just as Penthouse is beginning to show signs of recouping after filing Chapter 11 in August, a group of creditors have emerged that could take control of Bob Guccione's porn empire.

According to reports, Guccione is still in control of the editorial content for Penthouse as he waits for a final nod from the U.S. Bankruptcy Court for the Southern District of Manhattan on his proposed reorganization plan, according to The New York Post.

According to Guccione's lawyer, the reorganization plan was filed this week and is not expected to receive approval from the bankruptcy court until the end of February.

However, the end result of that reorganization could mean that Guccione's creditors could very likely take control of General Media, the parent company of Penthouse that Gucionne founded in the 1960s.

According to The Post, the terms of Guccione's Chapter 11 filing state that the old bondholders, who are owed about $45 million, will exchange the notes for 1 million shares of common stock in the company and $27 million in new notes. That could easily sway control of the company onto the creditor's side.

Guccione's lawyer was quoted as saying that creditor-control might be a good thing for Penthouse and General Media.

"These guys are prepared to invest and really grow the business in video, cable and the Internet," he told The Post.

Additionally, Guccione will retain his title and control of the porn magazine's editorial content and will draw in an annual salary of $500,000 for the next ten years, a far cry from the financial hardships the porn publisher has endured over the past few years.

As advertising sales met with a steady decline and circulation numbers for Penthouse were crimped by the raging popularity of porn over the Internet, Guccione has been forced to divest his own personal fortune, including real estate, in order to stay afloat.

Guccione put his East Side townhouse on the sale block with an asking price of around $30 million. According to The Post, he also sold a substantial portion of his art collection to appease creditors, which is reportedly valued at around $100 million.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Holiday Now Shipping 'Zumio X2' Stimulator

Holiday Products is now shipping the Zumio X2 clitoral stimulator.

CalExotics Appoints Lupe Martinez, Austin Ferdinand to Executive Team

CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.

Sportsheets Names Emily Silva Director of Product and Merchandising

Sportsheets has appointed Emily Silva as its new director of product and merchandising.

Hazel Heart, Rissa May & Isabella Jules Lead Latest From Girlsway

Hazel Heart stars with Rissa May and Isabella Jules in the latest release from Girlsway, titled “No Boys, No Problem!”

Male Power Debuts 'Eco Cozy' Collection

Male Power has introduced its new Eco Cozy collection of men's underwear.

Dallas Rea Makes Her TeamSkeet Debut

Dallas Rea has made her debut for TeamSkeet alongside Chris Sterling.

On the Set: Cherry Kiss Caps a Decade With 'Cherry on Top'

Cherry Kiss is dabbing sweat off Seth Gamble’s forehead as he hovers over Ella Reese, a black makeup bag slung across her chest.

Ariel Demure, Penny Barber Star in Latest From Transfixed

Reigning and two-time XMAs Trans Performer of the Year Ariel Demure stars with Penny Barber in the latest release from Transfixed, titled "An Easy Prospect."

Lucy Mochi Stars in Latest From New Sensations

Lucy Mochi stars with reigning and three-time XMAs Male Performer of the Year Vince Karter in the latest release from New Sensations.

Altitude Show Taps Deanna Klerks for Buyer Relations and Experience Manager

Altitude Show has hired Deanna Klerks as its new manager of buyer relations and experience.

Show More