Dec 7, 2010 2:00 PM PST    Text size: 

The company said the site was originally launched for iPad users but has now been extended to support all devices including mobile, tablet, laptop or desktop.

The site retains its original streaming rental model from Strictly Broadband that doesn't allow downloads or pay-per-minute access. Users build their own collection of movies on their online accounts which can then be viewed from the device of their choice.

The existing Strictly Broadband site will continue to be updated daily with new movies and its affiliate program will be maintained, according to the company. New development and marketing efforts however, will switch to Strictly Anywhere.

Jerry Barnett, managing director of Strictly Broadband said, "In 2005, we arrived with the most advanced VOD platform around, and became the U.K.'s favorite adult site. Our original site is still hugely popular, but only supports PCs fully, with more recent movies also running on Macs. Now almost six years later, we've leapfrogged our competitors again. Every movie on the new standards-based platform will run on any device, and will continue to track new devices and operating systems as they appear."

He added, "Desktop and laptop computers are starting to be replaced with tablet and smartphone devices as people's main method of consuming media and Strictly Anywhere is built to thrive in this new world. In today's terminology, we've created a cloud-based adult movie service."

More information from jb@strictlybroadband.com.