Baci Lingerie Signs Exclusive Deal With Leading U.K. Distributor

John Adams
MIAMI — Baci Lingerie announced Thursday it has signed an exclusive strategic distribution partnership agreement with ABS Holdings, Inc., the largest adult wholesaler in the U.K.

The agreement guarantees also to open minimum 50 Baci Lingerie mono brand stores.

Baci selected to partner with ABS Holdings Inc. after meetings and negotiations with nearly every U.K. distributor. Baci said that ABS Holdings has more than 30 years of experienced success and complements its mission to deliver the high-quality sexy and erotic luxury for low prices. ABS Holdings, which will be doing business as Baci Lingerie U.K. Ltd., will distribute Baci Lingerie through its wholesale division as well as through its own retail stores.

"With the U.K. market being a key market for us we are extremely proud and excited to have the biggest wholesaler in U.K. as our strategic partner," said Robert Rosen, chief operations officer of Baci Lingerie. “ABS Holdings is a proven leader in U.K. and Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands and products but who also shares our goal of becoming No.1 in U.K. in the lingerie market.”

“As a market leader already with 35 of their own stores, ABS Holdings retail experience made them a perfect match for our mono brand store concept. They are extremely professional and run an amazing retail business in U.K. that will only grow and become stronger with the addition of Baci Lingerie. With the ability to open stores quickly and their experienced retail knowledge, Baci Lingerie should dominate the U.K. market in very little time.”

“We’re delighted to be partnering with Baci Lingerie, and very much looking forward to launching the brand to the UK trade in the New Year,” commented Tim Hemmings, chief executive of ABS Holdings Inc. “Our unrivaled experience and efficient operational capabilities make us ideally placed to deliver the ambitious and exciting program of rapid growth planned."

Baci Lingerie said it is looking forward to meeting new partners and developing new relationships at the Salon International de la lingerie Paris in January 2011. For more information, contact Baci Lingerie at info@baci-lingerie.com.

Related: