The company said Riviera has only been doing porn for a short time, does hardcore and loves to smoke weed.
Rivera has crossover potential and will convert with porn star, teen, Latina and stoner traffic, according to the company.
"When we started the site, we were going for the standard teen-type site," said Jay Quinlan, PornStarPlatinum's owner.
"As we got further into the project, we realized it would be better to use Gigi's true personality as part of the site. Gigi is a true stoner. The whole pot subculture has really come out of the underground over the last few years, so I think it provides a lot more marketing possibilities. I don't think there has really ever been a pornstar / barely legal / stoner site yet. I like to be first to a new idea, even if it's a bad one."
The site pays $35 PPS or trials and revenue share of up to 70 percent.
Promotional tools for webmasters include two-minute hot-linkable videos for legal tubes, two-and-a-half minute embeds for blogs, free hosted galleries, XLM banners and more.
Webmasters can sign up at PornStarPlatinum.com.