pjur Calls eroFame a Success

WASSERBILLIG, Luxembourg — With more than 3,000 attendees recorded, lube manufacturer pjur, a main sponsor, said the first-ever eroFrame became the largest gathering of representatives in the erotic industry around the world.

pjur also was a member of the fair’s advisory board and participated in the event with a large booth displaying the company’s full product range.

The entire sales team from the Luxembourg head office had travelled to Berlin, as well as the pjur representative from the U.S. office. With 12 sales consultants in attendance, the company says each visitor was catered to individually.

The company exhibited its new pjur med series comprising lubricants and one stimulation spray formulated with natural ingredients, as well as the associated POS materials such as tester displays.

pjur also gave away two Apple iPads during a raffle in which hundreds of attendees participated in, the company said.

“The concept of eroFame as a B2B trade fair with an international character and participation, spread over three days, has borne fruit,” said Alexander Giebel, CEO and founder of the pjur group. “The trade show visitors were given the opportunity to conduct relaxed talks in a stress-free atmosphere, without having to pay an entry fee. The trade fair times, location and entire organization were, overall, impressive. These are very important criteria for all national and international trading partners, which make a trade fair economical and efficient. This was confirmed to us by the sensational response on all days and in our meetings.”

According to the company, attendees came from European countries, as well as from Russia, Scandinavia, Japan, China, South Africa, the Middle East, Australia, the U.S. and Mexico.

pjur was also given the Best Branding Erotixxx Award.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Debuts 'DuoGlow' 5-in-1 Vibe

Svakom has introduced its new DuoGlow five-function vibrator.

Eversense Toys Launches 'Crowdfundr' Campaign

Pleasure brand Eversense Toys has launched a Crowdfundr campaign.

Flirt4Free, Lovense Introduce New 'Interactive Control' Features

Flirt4Free has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 'Violet Vixen' Vibe From 'Temptasia' Collection

Blush has introduced the Violet Vixen vibrator from its Temptasia collection.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced three new outfits from its Cottelli Costumes line.

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Cock Ring Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Show More