pjur Calls eroFame a Success

WASSERBILLIG, Luxembourg — With more than 3,000 attendees recorded, lube manufacturer pjur, a main sponsor, said the first-ever eroFrame became the largest gathering of representatives in the erotic industry around the world.

pjur also was a member of the fair’s advisory board and participated in the event with a large booth displaying the company’s full product range.

The entire sales team from the Luxembourg head office had travelled to Berlin, as well as the pjur representative from the U.S. office. With 12 sales consultants in attendance, the company says each visitor was catered to individually.

The company exhibited its new pjur med series comprising lubricants and one stimulation spray formulated with natural ingredients, as well as the associated POS materials such as tester displays.

pjur also gave away two Apple iPads during a raffle in which hundreds of attendees participated in, the company said.

“The concept of eroFame as a B2B trade fair with an international character and participation, spread over three days, has borne fruit,” said Alexander Giebel, CEO and founder of the pjur group. “The trade show visitors were given the opportunity to conduct relaxed talks in a stress-free atmosphere, without having to pay an entry fee. The trade fair times, location and entire organization were, overall, impressive. These are very important criteria for all national and international trading partners, which make a trade fair economical and efficient. This was confirmed to us by the sensational response on all days and in our meetings.”

According to the company, attendees came from European countries, as well as from Russia, Scandinavia, Japan, China, South Africa, the Middle East, Australia, the U.S. and Mexico.

pjur was also given the Best Branding Erotixxx Award.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Show More