pjur Calls eroFame a Success

WASSERBILLIG, Luxembourg — With more than 3,000 attendees recorded, lube manufacturer pjur, a main sponsor, said the first-ever eroFrame became the largest gathering of representatives in the erotic industry around the world.

pjur also was a member of the fair’s advisory board and participated in the event with a large booth displaying the company’s full product range.

The entire sales team from the Luxembourg head office had travelled to Berlin, as well as the pjur representative from the U.S. office. With 12 sales consultants in attendance, the company says each visitor was catered to individually.

The company exhibited its new pjur med series comprising lubricants and one stimulation spray formulated with natural ingredients, as well as the associated POS materials such as tester displays.

pjur also gave away two Apple iPads during a raffle in which hundreds of attendees participated in, the company said.

“The concept of eroFame as a B2B trade fair with an international character and participation, spread over three days, has borne fruit,” said Alexander Giebel, CEO and founder of the pjur group. “The trade show visitors were given the opportunity to conduct relaxed talks in a stress-free atmosphere, without having to pay an entry fee. The trade fair times, location and entire organization were, overall, impressive. These are very important criteria for all national and international trading partners, which make a trade fair economical and efficient. This was confirmed to us by the sensational response on all days and in our meetings.”

According to the company, attendees came from European countries, as well as from Russia, Scandinavia, Japan, China, South Africa, the Middle East, Australia, the U.S. and Mexico.

pjur was also given the Best Branding Erotixxx Award.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Show More