pjur Calls eroFame a Success

Ariana Rodriguez
WASSERBILLIG, Luxembourg — With more than 3,000 attendees recorded, lube manufacturer pjur, a main sponsor, said the first-ever eroFrame became the largest gathering of representatives in the erotic industry around the world.

pjur also was a member of the fair’s advisory board and participated in the event with a large booth displaying the company’s full product range.

The entire sales team from the Luxembourg head office had travelled to Berlin, as well as the pjur representative from the U.S. office. With 12 sales consultants in attendance, the company says each visitor was catered to individually.

The company exhibited its new pjur med series comprising lubricants and one stimulation spray formulated with natural ingredients, as well as the associated POS materials such as tester displays.

pjur also gave away two Apple iPads during a raffle in which hundreds of attendees participated in, the company said.

“The concept of eroFame as a B2B trade fair with an international character and participation, spread over three days, has borne fruit,” said Alexander Giebel, CEO and founder of the pjur group. “The trade show visitors were given the opportunity to conduct relaxed talks in a stress-free atmosphere, without having to pay an entry fee. The trade fair times, location and entire organization were, overall, impressive. These are very important criteria for all national and international trading partners, which make a trade fair economical and efficient. This was confirmed to us by the sensational response on all days and in our meetings.”

According to the company, attendees came from European countries, as well as from Russia, Scandinavia, Japan, China, South Africa, the Middle East, Australia, the U.S. and Mexico.

pjur was also given the Best Branding Erotixxx Award.