The company reported great success as the main sponsor of Europe’s biggest erotica trade fair, held in Berlin on Oct. 21-24. Baci Lingerie says its brand of affordable luxury has become a dominant force and is quickly setting a new standard in the lingerie industry.
Baci Lingerie displayed its products in the company’s grandiose $950,000 booth, and handed out gift bags and poker sets to all visitors of the fair.
“The reaction to Baci Lingerie was totally amazing,” Baci Lingerie COO Robert Rosen said. “Everyone was stunned at our booth and the displays. The lingerie and eyelashes were a huge success and our low price concept was one of the most discussed topics at the show. We received numerous requests from many people looking to become exclusive partners in their country.
“We made an extremely strong push to introduce our brand into the European market. Our advertising budget for the Venus Fair exceed 423,000 Euros and included 20 double page ads in the Venus catalogue, 25 meter boards that were placed throughout the exhibiting halls of the fair, two custom designed Baci Lingerie Porsches and one Bentley, premium ads in major trade publications, Baci Lingerie bags and poker sets, and the main sponsoring of the Venus fair. We wanted to show the entire world our concept of delivering the highest quality of sexy and elegant lingerie, which comes with the best photographs and art work, in beautifully designed premium packaging for the lowest possible pricing in the world.”
During the Venus Fair, some of the biggest wholesalers and companies in the industry were met with top level Baci Lingerie executives at the Adlon Hotel for a private showing of the Black Label collection.
“Meetings were extremely hard to come by and at the end we had 87 meetings,” Rosen said. “People who were privileged to attend the meetings were able to view the future of the industry and got to view the Black Label collection, which had a budget of $20,000,000 and will include 550 styles.”
According to the company, the Black Label collection will have a high-end lingerie styled theme, similar to European chic style, for 95 percent lower prices than other brands such as La Perla and Agent Provocateur.
Rosen adds, “The Black Label Collection is something the world has never seen before and will change the way people view the lingerie industry forever. The combination of the first and second collections will have more than 1,500 styles of beautiful lingerie and costumes available by January 2011 so that there will be a style of lingerie for every woman in the world.”
Rosen concluded, “We were really impressed with everyone we met with and it will be a very tough decision in selecting exclusive partners in the following weeks. We appreciate everyone interest in becoming an exclusive partner and although we will only select one partner for each country we consider everyone part of our family.”
Baci Lingerie will next attend Salon International de la lingerie Paris in January.
Baci Lingerie may be contacted via email at info@baci-lingerie.com.
