The company claims it is the first adult company to offer a site on the Google TV platform.
Users can access movies from a tray within a full-screen movie player that slides out from the bottom of the screen. They can also seek within each movie using thumbnails that slide out from the left side of the screen.
DominicFord said that members can login or signup directly from their Google TVs. All viewers can see unlimited previews of the site's movies. Users can also choose between viewing 2D and 3D content.
"The Google TV is poised to become a major platform contender," Ford said.
"It combines the web with cable in a way not seen before. Most of our members play our movies on their big-screen TVs. Google TV makes this easy, and our new site caters to our members who prefer to watch our 2D and 3D content from the comfort of their big-screen TVs, not just their computers.