Williams Trading Co. Picks Up On, Risqué Wigs

Ariana Rodriguez
PENNSAUKEN, N.J. — Williams Trading Co. has added the Risqué line of sexy wigs from Estetica Designs and On all-natural arousal oil by Sensuva to its offerings.

According to the company, the Risqué line features several trendsetting and bold styles and colors.

"Our company has been in business since 1979 but manufacturing wigs for our primary market, which are wig shops, and seeing a need for a more fun, sexy line of wigs we introduced this collection at the lingerie show in April," said Robert Levin, sales manager of Estetica Designs. "We have gotten an amazing response."

The company said that the Risqué collection is unique because Risqué Wigs are made on a pure stretch cap for a lighter feel and better fit. Ten of the 15 colors used are a synthetic fiber called Futura, which is a heat resistant fiber that allows for curling or flat ironing without damage.

"Williams Trading decided to pick up this line because it is unique, fun and right on trend for Halloween or any time you want to play dress up," said Kelly Szwed, marketing and promotions coordinator at Williams Trading Co. "We had so many requests for wigs and this is a sexy way to add some adventure to your day or night."

Williams Trading Co. said it picked up On for Her approximately one month ago and has received a very positive response. On is a proprietary blend of organic essential oils and botanicals designed to create an electrifying sensation.

According to the company, just one or two drops creates a warm, tingling sensation followed by an almost electric buzzing stimulation that will induce natural lubrication for pleasure lasting up to one hour. It can also be reactivated with water.

On is organic, containing no harsh preservatives, parabens, perfumes, or artificial flavoring, tastes of cinnamon and ginger and is menthol-free.

For sales, call (800) 423-8587, or email sales@williamstradingco.com.