James will be responsible for brand marketing, production strategy, internet operations, talent casting and overall business strategy.
"I've known James for a number of years, personally and as a business associate for my investments in and outside of the industry," North said.
"He is a highly dedicated professional with solid business experience and has been an advisor for many years."
James is an established management consultant with strategic advisory experience at the CEO level, who has experience building companies including several privately funded multi-million dollar ventures.
James is an investor and creative mind behind a diversity of companies including several adult based investments. He is also one the brand partners signed with Gamma Entertainment, along with major adult brands such as Evil Angel, Tera Patrick (Teravision), Daring Media Group and Devils Film.
"With any venture and investment, I look at one primary thing, potential," James said.
"Northpole is a brand that is highly established in the industry and has a great history. I've worked with both Peter and Gamma for the past five years. It is a high value brand with a seasoned team. Peter is a fantastic person to work with and with industry veteran Craven (Moorehead) moving into the role as director of operations, Northpole has exceptional growth potential."
North said there are some exciting things happening with the brand including the company’s first- ever gonzo series with fresh talent and amateur models.
"We're taking it to the next level by combining elements of what fans loved in the past and bringing in true, never before seen talent, beautiful models, and exclusives from the studio," he said.
North also announced that the company is working on a fully interactive company website with behind the scenes footage, exclusive interviews, and direct communications to the fan base.
"Feedback from fans is very important to me, I always love hearing their input and ideas" North said.