With the project underway, the company has rolled out GetRubber.com, which contains facts about AIDS/HIV and sexually transmitted infections.
The Get Rubber! campaign even extends to DVDs, where all Brazzers videos now include a public service announcement.
The Get Rubber! project also involves making financial donations to various causes. Manwin and Brazzers are now supporters of UNAIDS, amfAR, AVERT, The Women’s Collective and WORLD.
The campaign began yesterday in New York City with the unveiling of a billboard advertising the Get Rubber! slogan at 7th Avenue, between 48th and 49th Streets.
The image features three of the biggest names in the adult industry, Nikki Benz, Rachel Starr and Rachel Roxxx.
Manwin and Brazzers officials said the Get Rubber! project is the first of many charitable ventures the company will be taking part in. Many new campaigns supporting various causes will be launched as part of continuous philanthropic activities, they said.
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