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SetGo Sale Goes Sour

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Dec 11, 2003 12:00 AM PST    Text size: 
SAN PEDRO, Calif. – After being on the sale block since Nov. 18 and nearly bought by AEBN under very hush-hush circumstances, the deal to purchase SetGo.com has gone sour and AEBN has decided to terminate the contract.

SetGo was initially sold last week for an undisclosed amount of money, but as of Wednesday of this week, AEBN changed direction and will no longer acquire the webmaster resource site that Bernie Dunning, also known as Dig420, started in 1999.

"It just didn't work out," AEBN's Bishop told XBiz. "We're all on good enough terms. It would have been just another thing for us and there are a lot of projects going on. This is just one more blip on the radar. To tell you the truth, we're really not heartbroken over it. It took longer than we expected to work out the kinks."

The deal between AEBN and Dunning's SetGo website has been under wraps until the day the deal was terminated. According to Bishop, no one in the AEBN offices even knew about the deal until last Friday.

Bishop was quoted as saying on the Oprano.com boards that AEBN had no plans to carry over the current roster of SetGo writers, which included Luke Ford, now a writer for Adult.com.

The new site AEBN had intended to place on the SetGo domain is now complete and might launch independently in the near future.

Dunning announced last week that SetGo had been purchased and that "great and new changes" were just around the corner, beginning by the end of December.

"It has been a great run for us at SetGo.com, but it's not over yet," Dunning stated on the site.

The day after the deal was terminated, Dunning sounded completely unconcerned with the change of events.

"The main thing for me is to get past SetGo and just kiss it goodbye," Dunning told XBiz. "SetGo did its job well in terms of developing traffic and the kind of exposure it got. But to hell with it."

Dunning confirmed that he will redirect all SetGo traffic to his flagship webmaster affiliate program Fetish Bucks, which Dunning has been wanting to put more of his energy and effort into.

"It's time to just get back to what pays the bills," Dunning told XBiz.

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