Adam & Eve Survey Shows Most Adults Use Adult Products

HILLSBOUROUGH, N.C. — Adam & Eve’s Great American Sex Survey of more than 1,000 American adults age 18 and up, shows that 82 percent of adults use sex toys and other adult products.

An additional 3 percent of the survey’s respondents said they intend to use adult products in the future.

Nearly all of the respondents (94 percent) said they think adult products can be part of a healthy relationship.

Among respondents’ favorite adult products were toys (87 percent) and personal lubricants (79 percent). After these, the next most selected products were adult videos (72 percent), sexy lingerie (66 percent) and massage oils (64 percent).

"Adding toys to a couple's bedroom repertoire can improve communication and overall satisfaction with sex,” said Dr. Kat Scarbo, a sex and relationship expert. “I suggest toys and adult videos to clients to give them permission to explore what works for them in the bedroom. Overwhelmingly, nearly all my clients have reported that incorporating these items has lead to healthier, happier relationships."

Chad Davis, marketing director for Adam & Eve, say he agrees.

“These results reveal an increasingly positive attitude toward sex and sexuality,” Davis said. “We are very encouraged by these findings since they bode well for our business. Adam & Eve has nearly 40 years of experience and over 10 million customers who can attest to the joy adult toys bring them.”

The web-based survey, conducted by an independent third party survey company was sponsored by Adam & Eve to study sexual preferences and practices.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Amalia Davis, Leya Desantis Star in Latest From SexArt

Amalia Davis and Leya Desantis star in the latest release from MetArt studio brand SexArt, titled "My Treasure."

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Jewelz Blu Stars in Latest Gangbang From Ricky's Room

Jewelz Blu stars in a new gangbang scene from Ricky's Room, titled “Every Hole Is The Goal.”

Alexis Fawx, Armani Black Make Their Bellesa Plus Debuts

Armani Black and multi-XMAs winner Alexis Fawx have made their Bellesa Plus debuts alongside John Legendary in the latest episode of the studio’s “Blind Date” series.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

DomCon LA Cracks the Whip on Community and Kink Education

As DomCon attendees packed up their paddles and checked out of the LAX Hilton following a long weekend of play parties, classes, and high-impact reunions with old friends, it was easy to tell who was there for the 23rd year of LA’s premier BDSM gathering and who was a business traveler from Cleveland who happened to be in the weird place at the right time.

Reptyle to Debut MYLF's 1st Serialized Release 'Motherfucker'

Reptyle will premiere MYLF’s first serialized release, “Motherfucker,” starting Friday.

Angela White Leads Latest From Brazzers

Multi-XMAs winner Angela White stars with Mick Blue in the latest release from Brazzers, titled "Formula Cum."

Show More