Monday, Aug 30, 2010    Text size: 

Fred Segal, a favorite of celebrities and made famous by movies such as “Clueless,” “Legally Blonde,” “White Oleander,” “The Game” and “Less Than Zero,” is a Hollywood mainstay.

Known for his cutting-edge, ultra-hip boutiques, Ron Robinson has owned several of the shops at the fashionable Melrose location for more than 30 years.

"We only carry cutting-edge, high-quality merchandise — it's what our customers expect,” Robinson said. “So we are thrilled to be among the first high-end retailers to offer the world's leading designer brand of intimate lifestyle products. We expect our customers will be delighted with the elegance, excitement and functionality of LELO.”

The RONROBINSON boutique at Fred Segal Melrose now offers LELO’s Mona and Nea from the Femme line, Tor from the Homme line and the Yva from the Luxe line.

According to LELO, being offered at a boutique within one of the world-famous Fred Segal center is a step towards the mainstream acceptance of sexual health products.

“LELO items are very upscale — beautifully designed products that purchasers feel good about owning,” the company said. “And the fact they are sold side-by-side with other cutting-edge products at RONROBINSON's APOTHIA beauty stores, such as Philippe Starck and Missoni merchandise, only lends to their appeal.”

A new RONROBINSON location is now open at the Mondrian Hotel on Sunset Boulevard in Los Angeles, which also will carry LELO products.