The suit, filed at U.S. District Court in Los Angeles, said that Teen Revenue's Paolo Cammarata scouted the "diminutive" nude model who stands 4'9" and weighs 80 pounds.
After entering into a deal with her nearly four years ago, he coined her name and constructed the website LittleLupe.com.
“'Little Lupe’ became, and has been for the last three years, one of the most popular and profitable websites marketed through the Teen Revenue program,” the complaint said.
But last year, according to the complaint, Seinfeld began managing and promoting Fuentes, later registering the sites LupeFuentes.com and ILoveLupe.com, with the alleged intent “to misappropriate the fame and goodwill associated with the mark ‘Little Lupe.’”
Seinfeld and Lupe Fuentes LLC partnered with WebQuest in the development and management of the sites, the suit said. WebQuest promotes the websites through its ColdHardCash.com affiliate program.
The suit, which seeks actual damages of not less than $1 million, also describes a failed co-promotion deal between Cammarata and Seinfeld after Seinfeld launched the two sites, as well as the alleged theft of less than 50 videos featuring “Little Lupe” owned by Teen Revenue's parent company and found on LittleLupe.com.
“Seinfeld provided the stolen videos with the false copyright information to WebQuest, which copied, uploaded, displayed and distributed the stolen videos on ILoveLupe.com," the suit said.
The suit notes that one of the conduits in the case is longtime online adult marketer Chris Rogers, better known as Evil Chris.
Evil Chris, who once worked at Teen Revenue and is now an employee of Webquest, posted a message on GFY.com that "bragged that the new ILoveLupe.com site includes her historical content."
Teen Revenue in the suit said that with the GFY.com post Evil Chris, and therefore Webquest, knew that the historical content on LittleLupe.com referred to was the only other source of adult videos featuring Fuentes.
The suit also names processors NETbilling and Local Billing, which allegedly processed transactions for LupeFuentes.com and ILoveLupe.com.
Teen Revenue attorney Jay Spillane told XBIZ that the charges of copyright infringement are focused and the amount of damages his client is seeking "will be very substantial."
"[We] contend that Evan and Lupe stole the masters of videos exclusively available on LittleLupe, rebranded those videos with the mark 'I Love Lupe' and displayed the stolen videos on the new ILoveLupe site as their own," Spillane said. "We also believe that nearly all of the revenues earned from ILoveLupe are attributable to the draw of infringing content and should be disgorged."
Seinfeld declined comment to XBIZ on Wednesday, referring questions to his attorney, David Beitchman, who wasn't immediately available at post time. Evil Chris also did not respond for comment.
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