Yahoo! Turns Anti-Spam

SUNNYVALE, Calif. -- Yahoo Inc. made a pledge Friday to develop a new technology to combat spam. The Internet portal is proposing the development of a new software called "Domain Keys" that would require a process of authentication from an email sender.

Yahoo announced that Domain Keys will be released sometime in 2004 and that it will be free for all developers of open source email systems. By making the technology free and with limited restrictions, Yahoo is hoping to attract some of the larger email providers and eventually effect change within an industry that has been hard-hit by spam.

According to Reuters, Yahoo's proposed plan is to completely alter the way the Internet works when it comes to the authentication of email and to take the not-knowingness out of who is really behind unauthorized emails.

Once Domain Keys is installed, a system sending an email would contain an embedded private key in the message header. The receiving system would check the Domain Name System (DNS) for the public key registered to the sending domain.

According to Reuters, if the public key is able to decrypt the private key embedded in the header, then the email can be delivered. If not, then the message is blocked.

There is some skepticism that the software could incur sweeping changes in the world of email, however, even if a few of the big name email providers incorporate Domain Keys into their systems, it could significantly lessen the amount of unwanted emails that haunt most users.

"If we can get only a small percentage of the industry to buy in, we think it can have a dent," Brad Garlinghouse, vice president of communications products for Yahoo, told Reuters.

"One of the core problems with spam is we don't know, Yahoo doesn't know, the user doesn't know ... if it really came from the party who it says it came from," he continued. "What we're proposing here is to re-engineer the way the Internet works with regard to the authentication of e-mail."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Clips.com Launches Lifetime Creator Referral Program

Recently launched creator platform Clips.com has introduced its new lifetime creator referral program.

BranditScan Rolls Out 'Leak Detection' Update

BranditScan has updated its Leak Detection feature for OnlyFans creators.

Arcom Targets 31 Adult Sites Over Age Verification

French media regulator Arcom on Wednesday announced that it is taking action against 31 adult websites that the agency says have failed to implement age verification as required under France’s Security and Regulation of the Digital Space (SREN) law.

AEBN Publishes Popular Searches for May, June

AEBN has published the top search terms for May and June from its straight and gay theaters in all 50 states and the District of Columbia.

ChatGains Joins Pineapple Support as Partner-Level Sponsor

ChatGains has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

New Creator Platform 'UpTopModels.com' Launches

Producer Trey UTM has launched the new creator platform UpTopModels.com through MyMember.site.

Segpay Names Tom John CTO

Segpay has appointed Tom John as its new Chief Technology Officer.

JustFor.fans Launches Curated 'Tom of Finland' Section

JustFor.fans (JFF) has launched a curated section based on artist Tom of Finland's work, featuring creators inspired by it.

Dutch Police Raid Servers Hosting 'Motherless' Website

A Dutch National Police Corps cybercrime team on Tuesday conducted raids on hosting companies in three cities, seizing servers owned or used by controversial adult website Motherless, as part of an investigation into possible illegal content.

Show More