Yahoo! Turns Anti-Spam

SUNNYVALE, Calif. -- Yahoo Inc. made a pledge Friday to develop a new technology to combat spam. The Internet portal is proposing the development of a new software called "Domain Keys" that would require a process of authentication from an email sender.

Yahoo announced that Domain Keys will be released sometime in 2004 and that it will be free for all developers of open source email systems. By making the technology free and with limited restrictions, Yahoo is hoping to attract some of the larger email providers and eventually effect change within an industry that has been hard-hit by spam.

According to Reuters, Yahoo's proposed plan is to completely alter the way the Internet works when it comes to the authentication of email and to take the not-knowingness out of who is really behind unauthorized emails.

Once Domain Keys is installed, a system sending an email would contain an embedded private key in the message header. The receiving system would check the Domain Name System (DNS) for the public key registered to the sending domain.

According to Reuters, if the public key is able to decrypt the private key embedded in the header, then the email can be delivered. If not, then the message is blocked.

There is some skepticism that the software could incur sweeping changes in the world of email, however, even if a few of the big name email providers incorporate Domain Keys into their systems, it could significantly lessen the amount of unwanted emails that haunt most users.

"If we can get only a small percentage of the industry to buy in, we think it can have a dent," Brad Garlinghouse, vice president of communications products for Yahoo, told Reuters.

"One of the core problems with spam is we don't know, Yahoo doesn't know, the user doesn't know ... if it really came from the party who it says it came from," he continued. "What we're proposing here is to re-engineer the way the Internet works with regard to the authentication of e-mail."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fast-Tracked Arizona Bill Includes Consent 'Catch-22' for Adult Sites

A bill advancing rapidly through the Arizona state legislature would impose new requirements for adult content uploaded online, including seemingly contradictory provisions that could effectively make it impossible for adult sites to operate in the state.

VirtualRealPorn Launches New WebXR Site

VirtualRealPorn has officially launched its new site, powered by Web Extended Reality (WebXR).

'MyAsianGFs' Launches Through Paysite.com

MyAsianGFs.com has officially launched through Paysite.com.

Corey Silverstein to Host Webinar on North Carolina Age Verification Thursday

Adult industry attorney Corey D. Silverstein has announced his latest "Legal Impact" webinar, titled "North Carolina AV Law — Content Creation Issues," to livestream Thursday at 4 p.m. (EST).

Ofcom Fines 8579 LLC $1.8 Million for AV Noncompliance

U.K. media regulator Ofcom on Monday imposed a fine of 1.35 million pounds (more than $1.8 million) against adult site operator 8579 LLC for failing to implement age checks as required for compliance with the Online Safety Act.

Pearl Industry Network Launches 'TrustLink' Creator Verification Platform

Trade group Pearl Industry Network (PiN) has launched TrustLink, its free creator verification platform.

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Cherie DeVille Joins Woodhull Freedom Foundation 'Free Speech' Panel

Multi-XMAs winner Cherie DeVille will join the upcoming Woodhull Freedom Foundation panel series "Fact Checked by Woodhull," addressing free speech on Feb. 26.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Pineapple Support Introduces 'Wellbeing by PS' Service

Pineapple Support has debuted its new Wellbeing by PS service, providing mental health support packages for companies and agencies.

Show More