According to the company, rather than sourcing an agency for the commercials’ development, RockHard Laboratories worked closely on the concept with Digital Soul, a production company that has worked with musical artists such as OutKast, Miley Cyrus, Beyonce, Young Jeezy and T.I.
The commercial, which can be viewed here, focuses on an ad agency with a diverse cast of characters each pitching ideas for RockHard Weekend’s newest ad campaign.
“Full of double entendres and innuendos that will make viewers take a second listen and look, this hilarious commercial will air on Spike TV and Comedy Central to start, rolling out to more networks through the rest of the year,” the company said.
RockHard Laboratories will be expanding on the commercial’s concept by creating a faux agency website with bios and resumes of all the “employees.” The website also will include bonus footage and outtakes from the commercial shoot.
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