“By chance, [Extreme Associates founder] Rob Black’s booth was next to mine at the July VSDA show,” Stuart said. “In the midst of the conflict [over the Justice Department’s obscenity case against Extreme Associates], I guess he wanted to sell footage to raise extra capital. We bought not only the exclusive rights to the footage, but also the rights to use the Extreme Associates logo. So, rather than saying ‘Maverick,’ the cover will say, ‘Extreme Associates.’ That will have a big impact in the market.”
Stuart said that while he’s extremely excited to be able to offer Extreme Associates comps, the process of putting the DVDs together was more time consuming than it is for most comps.
“I edited the footage five time to pull out the really crazy stuff,” he said. “A normal comp takes half a day to edit, but with these movies, I not only had to edit the picture, I also had to go through the audio.”
Stuart said he had toyed with the idea of calling the comps “Extreme Clean,” but decided against it when he saw a toothpaste bearing that name.
Maverick already has 10 four-hour Extreme Associates comps ready to go, and Stuart says the company will make an addition 20 comps over the next two months. The new comps, however, will run two hours and 20 minutes.
“People’s perception of a four-hour DVD is that it’s cheap,” Stuart explains. “The end user is looking for quality.”
To enhance the perception of quality, Maverick has designed foiled boxed in different colors for the Extreme Associates comps.
“Once you’re in this business, you fall in love with it,” Stuart said. “You look for ways to get creative and make your product unique. We wanted to make the packaging for these comps really stand out.”