HOLLYWOOD, Calif. — XBIZ LA, the event that set a new standard in adult digital media conferences this year, makes its grand return to the lavish Sofitel Hotel Feb. 7-9, with an unparalleled slate of online-centric events culminating with the 2011 XBIZ Awards.

With its focus to “Seize the Future,” XBIZ LA 2011 builds on the success of its predecessor, positioning itself to be the best yet with best-of-class seminars and panels that explore current and emerging online market trends, cutting-edge technologies and e-business solutions.

“XBIZ LA 2011 will continue on its trend as the top annual business-to-business digital media conference with a standard-setting lineup of professional and social events that mirror the ever-evolving needs of the fast changing online adult industry,” XBIZ founder and Publisher Alec Helmy said. “Our mission is to raise the bar once again with a slew of fantastic show elements for XBIZ LA and an even bigger and more glamorous XBIZ Awards.”

XBIZ LA 2011 coincides with the 9th annual XBIZ Awards to be held Feb. 9. This year’s XBIZ Awards show drew more than 1,000 of the adult industry’s biggest, most popular stars and professionals this year at the high-profile gala held at the world-famous Avalon in Hollywood.

According to XBIZ’s Stephen Yagielowicz, XBIZ LA will feature an exciting roundup of panels and seminars that will explore the hot-button topics facing operators today and include information vital to the success of tomorrow’s leading online adult entertainment enterprises.

“With the fast-changing nature of the adult industry, professionals need to stay abreast of the latest information, tools and techniques they need in order to succeed,” Yagielowicz said. “More than that, they need to network with today’s movers and shakers in order to make the deals of tomorrow.

“XBIZ LA will provide all of that and then some,” he added.

XBIZ Executive Director of Business Development Kristen Kaye said that the Sofitel will once again serve as a priceless marketing opportunity for event sponsors.

“XBIZ is currently developing a sponsorship program that is aimed at delivering unmatched exposure for XBIZ LA sponsors,” Kaye said. “We are committed to providing our esteemed event sponsors all that they need and expect for empowered brand exposure and ROI.”

XBIZ LA 2010 will be held at the Sofitel Hotel in Hollywood, Calif., Feb. 7-9. Additional event details to be revealed in the coming weeks.