Home > News > Lover’s Choice Changes Name to Avelli • Bookmark   • Newsletters   • Register Search Options


Lover’s Choice Changes Name to Avelli

Lover’s Choice Changes Name to Avelli
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Aug 1, 2010 6:00 AM PDT    Text size: 
BURLINGTON, Ontario — Lover's Choice Inc. announced that the company will now be operating under the new moniker, Avelli, Inc.

The company said the decision was made to better reflect its role as a brand management company and parent company of brands such as Lover's Choice, Ophoria Fine Bedroom Toys, Cupidology and Comfortnöw Labs.

“Over the years we've developed multiple brands and since Lover's Choice is just one of our successful product lines, the transition to the Avelli name represents our evolution into a brand management company,” said Randall Hughes, Avelli president and CEO. “As a parent company, Avelli will continue to nurture our existing brands and be able to bring in new brands that we'll treat as our own children.

“Each brand's success is dependent on our initial nurturing, our emotional and financial investments long-term, and our disciplined guidance for developing long-lasting friendships. We are committed to building a family of brands that enhance the lives of consumers and drive long-term loyalty.”

According to the company, the Avelli name is a derivative of Machiavelli, the Italian writer and philosopher; and was chosen for Machiavelli's positive characteristics, which include passion, dedication, intelligence and loyalty.

Avelli’s new address is 7-5040 Mainway Dr., in Burlington, Ontario. The company can be reached by phone at (905) 335-9993.

For more information, visit AvelliBrands.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »

2017 Outlook: Viewpoints of Top Industry Trends

Executives from the leading businesses of the online adult entertainment industry recently weighed in the question, “What do you see as the likely top trends that will influence the industry?”... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!