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Baci Lingerie Continues Expansion Into Asia

Baci Lingerie Continues Expansion Into Asia
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Jul 26, 2010 11:00 AM PDT    Text size: 
MIAMI — Following its sponsorship announcement of the Asia Adult Expo, set for Aug. 20-22, Baci Lingerie said it will open its 10th corporate store later this month.

According to the company, Baci Lingerie plans a grandiose exhibit costing more than $950,000 and which will remain in Asia to attend future trade shows.

"The AAE show will be a very important show for us and we are extremely pleased and excited to be the main sponsor of the trade fair," said Robert Rosen, chief operating officer of Internetmarketing Miami. "We felt that this highly attended fair, which is largest erotic trade show in Asia, and was the perfect match for our introduction into the Asian markets.”

Baci Lingerie will display its line of lingerie and accompanying promotional material that includes high quality photographs, artwork and custom packaging. The company also will discuss plans for “Queen” sizes of lingerie and offer giveaways to AAE visitors.

“It is a very exciting to have Baci Lingerie as our main sponsor and look forward to working with the revolutionary company and brand for many years to come.” said Arosia Tong, project manager for the AAE show.

To compliment the official sponsorship of the AAE show, Baci Lingerie also announced the opening of its 10th showroom in China.

“We are planning to open 190 more showroom in that region in the next two years and plan to have 500 stores open within the next seven years,” Rosen said. “Our goal is to franchise chain stores with the Baci Lingerie concept so that we can enter directly into the B-to-C area. Learning exactly what the customer wants and desires is an integral part of building a strong brand. With chains stores this will give us the insight and direct information to put our finger right on the pulse of the market.”

The showrooms and chain stores will display product photos and be decorated with elegant chandlers and sleek 180" LED televisions showing Baci Lingerie’s intimate garments and eyelash videos. The showroom will be modeled after the booth’s that will be displayed at all major fairs and expos worldwide.

Buyer will be able to visit the showroom and view the latest styles of Baci Lingerie and upcoming collections and sub-collections. Buyers will also be able to place orders directly at the showroom with personal attention from customer service representatives.

“We want to captivate the customer by creating an experience that will be enjoyable and unforgettable,” Rosen said.

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