Liberator, Spencer Gifts Ink Tickler Distro Deal

Ariana Rodriguez
ATLANTA — Liberator has signed a deal with Spencer Gifts allowing the retail chain to distribute the company’s line of vibrators from Tickler.

Spencer’s has been in business for more than 60 years and has more than 600 physical stores operating in the U.S. and Canada, as well as an online store.

“The deal with Spencer’s gives the Tickler product line high consumer visibility, especially within the store’s core target demographic of 18-to-24-year-olds who would be most drawn to the bright colors and bold designs of these friendly female vibrators,” said Michael Kane, chief business development officer for Liberator. “Through its partnership with Liberator, Spencer’s merchandising support should represent sales growth for Tickler, as well as a general mainstreaming of sex toys and female masturbators into society.”

Tickler vibes vary in character and design, but feature some overlapping basic qualities: they are all quiet, powerful, waterproof and made of smooth body-safe silicone.

Tickler models Cute, Sunny, Bunny and Mystic are all available through Spencer’s.

Cute Tickler is a bright fuchsia female toy that has a medium-strength, medium-paced vibration. The large softly rounded surface is contrasted by its well-defined angles, giving the user the ability to experience a variety of sensations, while the strong stem makes Cute Tickler suitable for internal and external use.

Sunny Tickler features a sunshine-bright yellow color, with rounded center and petal-like bubbles extending from the middle stimulator. Sunny has softer vibrations, making it a joyful and intense female vibrator.

Bunny Tickler is not a rabbit vibrator, but rather an energetic clitoral stimulator in a bold red color featuring two flexible “ears” that hug the clitoris with fast and strong vibrations.

“Tickler’s bright blue Mystic vibrator is aptly named, with its surprisingly strong vibrations and gentle touch of the flutter in the antennas creating a mystical sensation,” the company said.

Earlier this year, Liberator announced its partnership with Tickler as exclusive branding partner for North and South America.