Among CalExotics’ offerings, the new Vanity by Jopen collection stole the show with a radiant display featuring all 12 styles of 100 percent silicone rechargeable massagers.
CalExotics President and founder Susan Colvin told XBIZ that Vanity is the “Rolls Royce of massagers.”
Three of the designs — VR10, VR11 and VR12 — feature three motors that operate individually in the stimulator, shaft and rotating head; and recharge through a stand.
Encased in vivid white, heavy duty boxes that can serve as storage units, they are designed to give a tactile effect that encourages consumers to reach out and touch them. Colvin said the packaging’s design was an extremely collaborative effort.
Vanity was showcased on a store display that Colvin said CalExotics plans to roll out in October. The spinning shelf features a video screen that loops animations of the products and displays their specs.
“We want consumers to understand the line,” Colvin said.
CalExotics also presented Foreplay Ice. A small fridge in the company’s booth stored samples of the toy ready for use.
Foreplay Ice includes three versions of the silicone toys, offering users a sensual ice experience that can also be enhanced with vibration from a bullet vibe; and a fully encased version of the toy for users that want to avoid melted ice water.
Adding to its boxed lingerie offerings, CalExotics released a new Bound by Diamonds vibrating thong, the Erotique collection, Hidden Dreams vibrating panties and thongs — available in S-XL sizes — and Red Hot Nights remote controlled vibrating thong and panty.
Colvin said that customer feedback was considered in designing the new lingerie, which is meant to fit women of all sizes and made from comfortable, stretchable lace.
CalExotics displayed its new Luminescence Floating Mood Light Massagers in a glass case filled with water to give ANME attendees their full effect.
Available in three colors, the round waterproof massagers illuminate as they float and soothe with vibrations. Colvin said they were designed to add another level of functionality to typical floating mood lights.
Among other new CalExotics products were additions to the Dr. Joel Kaplan, Dr. Laura Berman and Sue Johanson lines.
Colvin said all of the products introduced at ANME will street between now and December.