Evolved Novelties Showcases Touché at ANME

BURBANK, Calif. — Having just announced an exclusive North American distribution deal with European adult novelty manufacturer Touché, Evolved Novelties roused attention toward the new line during the ANME Founders Show.

Touché’s creator Oscar Heijnen presented the 15-product line to visitors of the Evolved Novelties booth yesterday. He told XBIZ that the partnership was born of similarities shared by principals of both companies.

“Greg [Alves] and I just clicked,” Heijnin said. “We share similar experiences, being a DVD company that’s grown into the novelty business.”

Evolved international sales rep Valentino told XBIZ that Touché is a unique line with enough similarities to complement each other.

Among the one-of-a-kind Touché offerings is its freezable massage oil that can be used with the Vibrating Ice Massager.

“The massage oil melts and you can finish off with a massage,” Heijnen said. “It’s the first massage oil that’s freezable and edible. It also can be used as a lube and is condom-safe.”

Touché products are packaged in black boxes with elegant foil designs with flaps that open and magnetically close.

“It has a very couture look,” Valentino said.

Heijnen said that the high-end packaging was inspired by French designs and that the line’s pink and purple hues reflect what has proven to be the bestselling colors in the novelty industry.

An extra layer of silicone encases Touché massagers’ motors for quiet vibration and a memory chip remembers a user’s favorite settings. The European-made line is crafted from medical grade silicone that adjusts to body temperature.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More