Private Media Extends Contract With Playboy TV

Lyla Katz
BARCELONA, Spain — Private Media Group has announced it has extended its joint venture partnership with Playboy TV International for five years.

Under the terms of the agreement, Playboy TV International will continue to operate, distribute and market the European broadcast channel Private Spice, with Private providing its premium quality content, brand and marketing support.

Private Spice is distributed via DTH, DTT and cable. With Private's European IPTV vast distribution network, the renewed deal ensures that Private's content is available on every content platform in Europe, according to the company.

"Private Spice has been a successful revenue generator for both companies and now with the channel being available in 22 European countries, we are seeing a steady growth from this partnership,” Private’s CEO IIan Bunimovitz said. "Renewing this deal shows we have a committed partnership with Playboy TV International, giving us this unique positioning in the adult broadcast market."

Launched in 2005, Private Spice is broadcast to cable and direct-to-home (DTH) satellite TV, reaching subscribers in countries all across Europe.

"Private Spice continues to be highly successful because of our excellent distribution network and the fact that with Private and our own adult library we have one of the best, most varied and extensive line-ups in the industry,” said Jeremy Yates, managing director of Playboy TV Europe.