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Jimmyjane’s Form 2 Wins IDEA Award

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Jun 29, 2010 1:00 PM PDT    Text size: 
SAN FRANCISCO — Form 2, the waterproof rechargeable vibrator designed by Yves Béhar of fuseproject and Ethan Imboden of Jimmyjane, has been awarded the prestigious International Design Excellence Award (IDEA) from Fast Company and the Industrial Designers Society of America (IDSA).

According to the company, this year’s competition received the most entries since it began 30 years ago. Submissions came from 29 countries and awards spanned the design spectrum from technology to entertainment to ecodesign. Jimmyjane remains the only company in the sexual products industry to ever receive an IDEA Award.

“We believe that if anything should be beautifully designed and made, it’s the products that engage our sexuality,” said Imboden, founder and chief creative of Jimmyjane. “Jimmyjane and fuseproject pushed this theory even further with form 2, and the response from our customers — and now the design community — is unprecedented.”

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