Home > News > ICANN Moves Forward With .XXX Proposal • Bookmark   • Newsletters   • Register Search Options


ICANN Moves Forward With .XXX Proposal

ICANN Moves Forward With .XXX Proposal
Get XBIZ News
Jun 25, 2010 2:30 AM PDT    Text size: 
BRUSSELS, Belgium — ICANN’s board of directors voted Friday morning to move forward with ICM Registry’s .XXX proposal.

ICANN gave conditional approval to .XXX, the controversial sponsored top-level Internet domain, 10 years after it was first proposed by ICM Registry’s Stuart Lawley.

The decision was met by great apprehension by some board members, which still have to officially approve ICM’s application after a governmental advisory committee consultation is completed.

“At the end of the day we all faced the fact that sometimes we have to make the tough decisions, and I think this is very difficult,” ICANN board member Katim Touray said.

ICM Registry so far has spent $9.3 million on the initiative, which has faced outcry from some members of the online adult industry. It also faced an enormous letter-writing campaigns orchestrated by some groups in the Religious Right.

ICM Registry's proposal would make it the gatekeeper for the sTLD, requiring it to monitor registrant compliance with content site-labeling requirements.

.XXX would be dedicated exclusively to adult content and could be used by some states as a means to force all unwanted or illegal content to migrate to that sTLD that could then be easily monitored or filtered.

ICM’s plan also would require a set of “best practices” to protect children online and fund the International Foundation for Online Responsibility, an independent organization ICM has said it would create if approved.

ICM pledges to donate $10 of the proposed annual fee of $60 for a .XXX domain name to child-protection groups and require users of .XXX to label their content. ICM said it hasn’t planned any volume discounts, but that it would “listen to the community.”

ICM first proposed the .XXX domain in 2000, and ICANN has rejected it three times already since then.

"It's been a long time coming, and I'm excited about the fact that .XXX will soon become a reality," Lawley said Friday. "This is great news."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!