Venus Introduces New Show Concept

Lyla Katz
BERLIN — International adult entertainment trade show Venus has introduced a new B2B concept, a separate entrance dedicated to professional visitors.

As of this year, the section will now be known as Venus Professional Trade Convention.

The location is also new. According to event executives, the estimated 5,500 professional visitors will get access to the novelties of the industry in Pavilion 11 via the separate entrance.

Event organizers say this pavilion will be open exclusively to professionals for only three days, Thursday-Saturday.

“During these past 13 years, Venus has successfully turned Berlin into an attractive trade show location drawing exhibitors from more than 36 countries and professional buyers from 60 countries across the world,” trade show manager Peter Buebel said.

Other changes this year include the business meets media dinner banquet, new partner hotels, and the Venus Congress designed to promote the use of information exchange.

Organizers say the event will stay true to its concept of a mix of B2B and end consumers.

“Because it’s the only concept that makes sense,” Buebel said. “There is not just black or white, i.e. pure B2B or pure B2C. We put our best foot forward with this balancing act every year, and the success of the years past has proved us right. Our next project will be to establish a trade show advisory board to assist us in planning the future development of Venus."

Venus takes place Oct.21-24, underneath the Berlin radio tower.

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