In the video, Ludacris uses Wet Platinum 100 percent silicone-based lube in a steamy bedroom scene.
“We were thrilled when asked to be a part of the Ludacris video,” said Jennifer Martsolf, Trigg Laboratories vice president of marketing. “This video is hot! Wet Platinum is the perfect fit. It’s guaranteed to power up your inner freak. The sleek packaging and ultra long lasting waterproof formula complement the lyrics and the vibe of Ludacris’ song and video.”
An uncut version of the video can be seen online at Bossip.com. After the debut, fans will have the opportunity to win a Wet “Sex Room” Gift Basket.
The company said that the video was taped early this month at the Palms Casino & Resort in Las Vegas.
"Sex Room" features Trey Songz and is the third single from Ludacris’ most recent album, “Battle of the Sexes,” which debuted at No. 1 on the Billboard 200 albums chart earlier this year.