Coquette: Pop Culture Affects Lingerie Sales

CAMBRIDGE, Ontario — Lingerie manufacturer Coquette is crediting the success of mainstream T.V. shows and movies showcasing the sexuality of 40-somethings for increasing its sales.

“Our lingerie sales alone have increased 30 percent since 2008 and Coquette overall has had sales increases of 15 percent,” said Marcus Horea, vice president of sales and marketing for Coquette. “We have noticed that this increase could be attributed to women 35 and older who are purchasing more lingerie, becoming our largest consumer demographic.”

The widespread success of “Sex and the City” has generated many more television shows and movies like “Cougar Town,” depicting older women as youthful and single, challenging conventional gender roles, the company said.

“Women today feel empowered to dress sexier while still asserting themselves in society, particularly in the workforce,” said Elaine Carson, senior designer at Coquette. “These new shows portraying women over 40 as independent and fashionable has encouraged their viewership to pursue this lifestyle. Lingerie is a large part of feeling sexy, no matter your age.”

For sales, call (519) 523-8661, or email home@coquette.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More