pjur Debuts ‘med’ Series

WASSERBILLIG, Luxemburg — pjur debuted its med series, consisting of eight lubes and stimulation products made with natural ingredients and preservatives, at the Erotika 2010 fair in Cologne.

The line is completely new and different than pjur’s existing product assortment, the company said.

“The traders confirmed us, that the combination of modern lifestyle, naturalness and safety became increasingly important for consumers, more than ever before,” said Alexander Giebel, pjur group founder and CEO. “The considerable broadening of the product advantages will drive a large number of experienced consumers to switch their product choice to pjur med, and at the same time, appeal to new target groups. These products could appeal to potential customers, who may never have visited an adult store before.”

The company said visitors at its booth gave unanimous feedback about the extraordinary long-lasting effect of the new line.

The pjur med series also includes sprays for men and women. The stimulation sprays combat virility problems and stimulate female desire, and delay-sprays, which are used against premature ejaculation.

pjur also introduced its Dec Set, an elaborate presentation concept that contains different testers and sales displays offered to retailers free of charge.