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Baci Lingerie to Open 1st International Showroom in China

Baci Lingerie to Open 1st International Showroom in China
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May 3, 2010 10:00 AM PDT    Text size: 
MIAMI — High-end lingerie manufacturer Baci Lingerie is set to open its first international showroom in China next month.

"We have received such an overwhelming positive feedback about our magnificent booth we displayed at the International Lingerie Show that we decided to build and construct showrooms around the world that mimic the display of our booth,” said Nathan Huxely, Baci Lingerie’s director of marketing operations. “We feel that Baci Lingerie should be closer to our customers/buyers who will be able to visit the showrooms and see our latest styles and trends. We also feel that we would like to build and develop a relationship with direct buyers in all of our markets."

Baci Lingerie’s showrooms will be three times the size of its standard size and will be situated in multiple locations around the world, the company said. The showroom will be modeled after the booth that was displayed at the International Lingerie Show and other trade events.

"The first of many showrooms will be built and opened next month (within 28 days) in China,” Huxely said. “We are planning to open three more showroom in that region in the next four months."

The showrooms will contain product photos, elegant chandeliers and sleek 180” LED television walls that loop videos of the company’s lingerie and eyelash collections.

Buyers will be offered as they’re catered to by that will take orders and answer product inquiries. Customer service representatives will cater to buyers answering product inquiries and taking orders, while complementary champagne and beverages are offered.

Huxely said the company decided to open its first showroom in China to coincide with its sponsorship of the Asian Adult Expo, taking place in Macau, Aug. 22-24.

“Plans for future showrooms include different locations on every continent and for each region,” Huxely said. “As we grow and develop more partnership worldwide we will try to bring showrooms to each partner country so that Baci Lingerie as well as our partners can develop a strong connection with all of our customers. Showrooms will not be open to the public and will not be retail stores."

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