Playboy's Hefner Helps Save the Hollywood Sign

LOS ANGELES, Calif. — Playboy Enterprises founder Hugh Hefner has stepped up to save the iconic Hollywood sign.

Just five days before the April 30 deadline, Hefner donated $900,000 to the public land trust organized to protect the 138 acres behind the sign.

Hefner’s contribution gives the fundraisers the $12.5 million it needs to stop the land from being put up for already zoned luxury home development.

"Today, we have the Hollywood ending we hoped for, and now, Cahuenga Peak will be forever protected by adding it to Griffith Park," trust President Will Rogers, said in a statement.

Hefner called the sign "Hollywood's Eiffel Tower."

"My childhood dreams and fantasies came from the movies, and the images created in Hollywood had a major influence on my life and Playboy," Hefner said.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac Releases 2026 Valentine's Day Catalog

Nalpac has released its 70-page 2026 Valentine’s Day catalog, featuring hundreds of products.

Blush Expands 'Dr. Skin' Vibrator Collection

Blush has introduced three new designs to its Dr. Skin line of vibrators.

Svakom Launches 'KooSync' App

Svakom has launched its new KooSync interactive platform and app.

Full Circle Expands 'Dream Doll' Line, Adds Functional Mouths

Full Circle has introduced eight new models with functional mouths from its Dream Doll collection.

Starship Opens New Store in Augusta, Ga.

Starship Adult Stores is opening its new brick-and-mortar location in Augusta.

Besharam's Raj Armani Featured on Front Page of Financial Express

Besharam and its co-founder and COO Raj Armani are featured on the front page and in an interview for the prominent Indian newspaper Financial Express.

Pleasure Chest to Close West Village Location

The Pleasure Chest has announced the closing of its West Village location in February 2026.

Svakom 'Sam Neo 2 Pro' Featured in Aftonbladet Review

Svakom's Sam Neo 2 Pro stroker is featured in a new review in Stockholm’s Aftonbladet newspaper.

Satisfyer Signs On as Sponsor of XBIZ Honors After-Party

Satisfyer has enlisted as the sponsor of the XBIZ Honors after-party, a capstone celebration to the Pleasure Industry’s Biggest Night™.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Show More