Baci Lingerie Reports Debut Success at ILS

Ariana Rodriguez
MIAMI — Baci Lingerie, the newest brand of sexy lingerie, debuted last week at the International Lingerie Show and was a huge success as the response to their new brand went far beyond all expectations, the company said.

As the main sponsor at ILS, which took place April 12-14 in Las Vegas, Baci Lingerie was presented to international major chain and lingerie stores owners and buyers. According to the company, it plans to return to ILS 2011 with an even greater presence to accommodate its great demand.

"Our budget exceeded $1,650,000, just to debut their collection at the show,” Baci Lingerie COO Robert Rosen said. “Our spectacular booth was easily the highlight of the show as buyers and exhibitors gazed in amazement at the beautifully designed 20'x80' work of art which contained elegant chandlers, four 180" LED televisions walls running our revolutionary lingerie and eyelash videos, and 20' walls which displayed our models and the best photo shooting in the industry.”

Rosen adds, "But perhaps the most impressive feature of our booth was the video animation monitors outside of the booth that exhibited the beauty and elegance of our brand in a way never been seen before."

Baci Lingerie's brand and logo were also prominently displayed on banners and panel boards, throughout the entire expo and their unique videos of their exotic lingerie and eyelash collection could be viewed on 12 65" television screens, placed in high-exposure areas, running small Blu-ray videos. Baci Lingerie also gave away 4,000 of their designer poker sets.

"We are already planning to come back to next years ILS, April 2011, with a booth that will be twice the size as we realized our booth this year was too small for all the requests specially when we present our next collection and accept orders,” Rosen said, adding that the company will return with twice as many staff members, to total more than 40, to better serve attendees.

“As our first lingerie show we did not really anticipate what type of response we would or even should receive, but an hour after the show opened on Monday morning you could easily tell that the focus of the show was clearly on us,” Rosen said. “There was a buzz and electricity in the air that only could be described as something truly special and amazing is happening here." According to a press release, a buyer for the biggest lingerie and erotic novelty stores in the U.S. stated, "Baci Lingerie's booth and presentation has been the best I have ever seen in the eight years that I have been coming to the show. I cannot wait to have this beautifully designed lingerie on display in our stores. Their concept, beautiful packaging, and magnificent photos are everything that I have been looking for in a lingerie brand."

Baci Lingerie is putting the final touches on its next collection, which will be ready to ship in August with pre-orders being accepted. Collection books will be sent to the company’s 2,900 preregistered customers weeks before the collection’s shipment.

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