Baci Lingerie ships its products directly from Asia in huge quantities without the assistance of any middle men or brokers. The company said it considers only the production price of a product and very small mark-up when determining the price.
“We do not include expenses such as our lavish $3.4 million photo shoots or our breathtaking Baci Lingerie booth ($950,000) when we calculate our prices,” the company said.
Baci Lingerie also does not recommend any suggested retail price that a retailer should sell its products, letting the retailer have the freedom to choose what price they are going to sell at.
"Most lingerie companies do the exact opposite and try to make the most beautiful lingerie for the most expensive price,” Baci Lingerie COO Robert Rosen said. “We are revolutionary in the sense that we are trying to create high quality sexy lingerie at prices that everyone in the world can afford."
Rosen continues by stating that, "We believe that sexy lingerie is still a very young industry and the luxuries of beautiful lingerie should not be had by only the few that can afford them.”
By offering the lowest possible pricing for its high-quality lingerie, photographs and marketing material, Baci is maximizing its reach so that the most people can purchase its products.
"In our strive for perfection our ultimate goal is always the customer and how we can deliver the best value to them,” Rosen said.
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