Hustler Lingerie Signs Distribution Deal in Korea

SOUTH KOREA — Hustler Lingerie has signed an exclusive distribution agreement with ATU Corp. for all of South Korea.

"What's happening now is the crystallization of a plan many years in the making; this is the stage where we secure top distribution in every major market around the world,” Hustler President Elan Rofe said. “Because we already have strong brand presence in these markets, the top distributors are seeking us out rather than the other way around. ATU Corp is the company best suited for the job in South Korea, and we expect big things."

The deal is the third for the company this year.