Metro Launches 'Alice' Promo Website

Bob Johnson
NORTHRIDGE, Calif. — Metro Interactive announced the launch of its Alice-2010.com website to promote the upcoming parody.

The highly anticipated Erica McLean/Carlos Batts movie will be released through Metro's Cal Vista feature line and is set for an early spring release. The film is being marketed through a number of mainstream and industry related media outlets.

According to Metro, the website was created to help aid in effective promotions in the coming months and contains exclusive photos, videos, behind the scenes footage, news, and promotional downloads.

After months of speculation, Metro acquired the rights to distribute this movie, originally written by "Barely Legal" founder Clive McLean and directed by Erica McLean and Carlos Batts.

"The timing was perfect to bring Clive's vision to life," said McLean. "We are exploring many avenues to think outside of the box in marketing and expect a great reception for this visually stimulating tale."

The release schedule is set on the heels of the Tim Burton 3-D blockbuster "Alice in Wonderland" and has already gained a mainstream buzz, being featured on both TMZ TV and TMZ.com.

As reported in XBIZ last month, McLean and Batts also produced and directed an accompanying music video which features cast members Sunny Lane, Andy San Dimas, and April Flores for hip-hop artists Dirt & Bank, who's song "Yeah I" that serves as the title track for the movie.

"The website will be updated frequently and we plan on giving viewers an eyeful of exclusive content. We truly have a unique piece in 'Alice' and it is the perfect opportunity to relaunch our Premium Cal Vista feature line," said Alexandra Taylor, Metro's special projects manager.

Metro said the official release schedule for "Alice" will be announced very soon, The company plans on a multi-tiered launch for the movie including a premiere party, press screenings, and additional mainstream advertising.

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