"The movie selection is broken into categories so mobile surfers will have the greatest variety possible," said Mark Cave, PornMonkey.mobi director of business development. "The movies play on most mobile devices, thus offer mobile affiliates another program they can use to target the gay audience."
Gay4Mobile will feature all of Pacific Sun Entertainment's content, Pacific Sun Entertainment CEO Pritam Sinha told XBIZ.
"Like the Internet was the wave of the future 10 years ago, mobile is the wave of the future today," Sinha said. "Before I took over company management, the company was very low-tech, just having one website that had not been updated for ages. Though Pacific Sun ramped up very quick over the last two years, we were definitely very late in the Internet game. Pacific Sun is determined to be among the first to jump into mobile that is destined to dominate for the years to come."
Affiliates can sign up online from either a web browser or their mobile phones by clicking the Affiliate Join link on the site.
"We expect great things from this site," Cave said. "The gay community needed a mobile site that had a wide variety of videos and we feel we are meeting that need."
Pacific Sun Entertainment recently added several studios and content producers to its lineup, including UKNaked Men, At Your Own Risk and Knightnet Enterprises.
The company also operates its own affiliate program, PacificSunCash.com, which offers affiliates 25 percent revenue share on the sale of DVDs from its hard goods site GayMagix.com and sales from VOD site PacificSunTV.com.