Adultex Event to Be Held in Australia

Ariana Rodriguez
MELBOURNE, Australia — The sixth annual Adultex B2B trade event will be held March 12-14 in Hunter Valley wine district, two and a half hours out of Sydney.

Adultex is founded and managed by Australian adult distributor Calvista Australia.

“Adultex is a fantastic trade event,” Calvista Australia CEO Michael Bassett said. “It brings together adult retailers, manufacturers and studios for three days of focused information exchange, new product releases, seminars and buying, without the distractions of consumer shows. Adultex 2010 sold out within one week, we are already seeking for a larger venue for 2011.”

The commercial event allows adult industry retailers to meet with company owners and sales representatives from more than 40 leading companies such as California Exotic Novelties, Doc Johnson, Topco, Pipedream Products, Pjur and Sportsheets.

Bassett said that Vida Internationale has signed on as a sponsor and will debut its line of luxury vibrators at the event.

“Adultex is the premier business event for the Australian market, and we are so pleased to be participating,” said Susan Colvin, president and founder of California Exotic Novelties. “We are very pleased to support the show, and meeting everyone who attends.”

Media producers attending Adultex 2010 include Vivid Entertainment, Digital Playground, Private, Titan Media, Daring Media, Marc Dorcell, Jules Jordan Video and New Sensations.