The Screaming O Receives 2nd Consecutive XBIZ Award

LOS ANGELES — Pleasure product powerhouse The Screaming O took home the coveted Marketing Campaign of the Year Award at last night’s 2010 XBIZ Awards show.

Last year the company received the Sex Toy Manufacturer of the Year title.

This award recognizes companies that use innovative, creative and effective promotional programs to spread their messages within the industry and beyond, through national events, advertising campaigns and other tactics unique to the company.

“All of us at The Screaming O would like to thank XBIZ for the honor of this award,” The Screaming O partner Keith Caggiano said. “It means so much to be recognized by a top industry media organization because it has its finger at the pulse of the adult business and knows first-hand which companies are at the forefront of its evolution. We’re honored to be one of those companies.”

This past year was filled with celebrity-endorsed publicity stunts, charitable fundraising and awareness, national reality TV product placement, and mainstream awards and accolades for best business practices and product quality.

“XBIZ would like to congratulate The Screaming O on its Marketing Campaign of the Year win,” XBIZ Associate Publisher Kristen Kaye said. “The Screaming O’s comprehensive approach to marketing its vast product lineup made it a shoo-in for the nomination, and following this win, it’s clear the industry agrees. We wish the team the best in 2010 – XBIZ can’t wait to see what The Screaming O will come up with next!”

The company has won StorErotica Magazine's 2007 Innovator of the Year award, and its flagship product, the Screaming O Vibrating Ring, was named Best Product of 2008 by Women's Health Magazine. Additionally, the BigO vibrating erection band was named “Top Pick” by renowned sex educator Dr. Sue Johanson, host of the Oxygen network's popular “Talk Sex With Sue.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Nexus Introduces Automatic Anal Douche

Nexus has debuted its new Automatic Rotating 360-degree anal douche.

Orion Debuts 'Three in a Row' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new three-piece dildo set Three in a Row from its You2Toys line.

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Show More